Fish Bowl Marketing
Permission based email marketing is by
far the fastest growing, and most popular, marketing method in businesses today. It
is also perhaps the most underutilized, customer communications and marketing tool used by
business. In many cases customers are asking for email messages rather than
traditional printed marketing literature. When done correctly, email is an optimal
tool for customer retention and relationship building.
If your business relies on
table turns and frequency, why are you not communicating with your clients every
week? The more often you “keep the seats warm,” the better of you
are. Up until now, the challenge was finding a vehicle to communicate to your
customers that didn’t break the bank, and was cost effective enough to have weekly
dialog. A full-color multimedia email, delivered directly to your client is the most
cost-effective and easiest way to make that
happen. Email should not take the
place of existing media options. Instead, it should be a powerful partner in the
media mix.
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