PickaRestaurant, a nationwide restaurant
marketing company, lists every type of dining facilities across the US with special
coverage in the top 100 US cities and 30 International cites. From five star cuisines to fast food drive thru,
we provide an innovative way for the restaurant to share dining information with
prospective customers. Those searching for
that perfect spot to eat, find Pick-A-Restaurant a fun and easy website with
all needed information at their fingertips. This program will officially nationally
launch in March 2004. We will be launching in Dallas by January 1,2004.
The objectives of issuing a co-branded credit
card are consistent with our business plan.
consumer website awareness
restaurant owners awareness of our marketing services and website
strategic marketing alliances with other companies
a revenue stream, which will ultimately save diners money
customer loyalty, coupons or discount cards generate no loyalty
a frequency program to help our advertisers.
the perceived value T & E card for corporate America
customers something that keeps then coming back again and again to use our card and
tough economy, we want consumers to recognize value in our card.
Participating restaurants offer a
pre-negotiated discount rate, paid directly to PickaRestaurant. We in turn reimburse the customer a percentage of
his or her dining receipt in the form of cash-back or gift certificate trade.
A portion of the discount will also be used by PickaRestaurant to reinvest in the dining
establishment, by purchasing gift certificates. These
certificates will then be used to further promote the restaurant through direct online
sales, media trade and to reward cardholders. Merchant
can participate with as little as a 5% discount to cardholders.